Story telling … the best-kept marketing secret!

“Once upon a time there was a business that opened its doors and waited for the customers to come.  The business owner was so busy poring over the books and updating spreadsheets that he didn’t have time to spend on frivolous things (or so he thought) – like building his brand and telling its story. Until one day he realised …

8 Essentials to Build a Stronger Brand

What makes a strong brand? Think about the rock star brands like Apple, Harley Davidson, IKEA, Google or Levis, or some of your favourite brands at a local level that you enjoy doing business with and recommend to your Facebook friends. How do the standout brands manage to endure and continue to engage people year after year? The best brands …