Now more than ever, people are looking for brands they can trust. Faced with uncertainty and insecurity, and forced to tighten our belts, trust has become a powerful motivator for choosing which businesses you prefer to deal with. Strong brands build trust, and there’s never been a more important time to build your brand. Think of it as a long-term …
Would you like personality with that?
People like businesses that give good service. BUT they LOVE businesses that have incredible people. You can’t escape the fact that business is all about people dealing with people. Strip away the technology, the products and the window dressing, and eventually you’re left with people. And the fact is, we’d rather do business with people we like than people we …
What’s your story?
Tell me a story and you’ll get my attention. Tell me a story and I’ll listen. Tell me a story and I’ll want to know more. Tell me the right story and I’ll engage. Story telling is as old as the hills, and it’s not just for children or ‘arty types’. Too many businesses have forgotten the art of story …
3 Golden Rules for Getting “Social” in Business
When it comes to how people find and share information, social media has changed the landscape forever. So let’s get the easy answers out of the way for starters … should you use social media to build your brand profile and promote your business? That would be a great big resounding YES OF COURSE! Yet the number of small businesses …