When it comes to consumerism we all have complex needs and prioritise them according to what’s going on our lives at the time. But while the must-haves we want to max out our credit card on may be poles apart, you’d be surprised how much we all have in common when it comes to the basic human needs that motivate …
Would you like personality with that?
People like businesses that give good service. BUT they LOVE businesses that have incredible people. You can’t escape the fact that business is all about people dealing with people. Strip away the technology, the products and the window dressing, and eventually you’re left with people. And the fact is, we’d rather do business with people we like than people we …