What inspires me...
Ingenuity, innovation and ideas people - the people I work with.  A spot of fishing to recharge the batteries doesn't go amiss either.

What I like most about my work...
Seeing the seed of an idea germinate in a brainstorming session, then watching our team tease it and mould it, and turn it into a quality product that just blows the client away.

Biggest challenge...
Rappelling out of a helicopter (and yes, it was airborne).

Campaign I wish I'd worked on...
Charter boat, what charter boat?  Love the simplicity of the concepts in the RACQ ads, the iconic Aussie humour - and the links to fishing of course.

What fires me up in this industry...
People who pretend to be what they're not, and people who take themselves too seriously.

Fantasy career...
Celebrity super yacht skipper (and getting to fish in exotic waters all over the world during my breaks).

Little known fact about me...
I used to play the piano.

In my spare time...
Nothing beats playing with boats, and did I mention fishing?