What inspires me...
Mother Nature

People who selflessly devote themselves to the welfare of animals.

True heroes - people who risk all to help others (not the media hype version of 'heroism' that seems to extend to everyone these days from weight loss show contestants to cricket players).

What I like most about my work...
The variety, the versatility and vibrancy of our team, and the vibe in our crazy office.

Biggest challenge...
Learning to ride an elephant, ice skate, rock climb, parasail, play golf and scuba dive (not all at the same time).

Campaign I wish I'd worked on...
Yellow Pages - it's funny, it's real, it's memorable and it works.  None of these meaningless arty farty concepts that nobody gets!

Things that fire me up in this industry...
People who ask for considered, professional advice then ignore it, because they still think they know best.

Fantasy career...
It's a tussle between - (a) Travel show reporter/travel writer; (b) Professional shopper; and (c) CSI.

Little known fact about me...
Oh so many things, but I'm not about to share.

In my spare time...
I work.